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To help community newspapers compete against digital ad agencies for their clients’ advertising needs, Missouri Press Service stepped in to provide extra resources and manpower. -
The Washington Missourian was about to lose $5,000 to $6,000 in ad revenue to a competitor. The client needed to reach digital customers beyond the local opportunities the newspaper had provided in the past. -
Selling digital services and products to advertisers is one way newspapers can strengthen their relationships with advertisers — and potential advertisers — while bringing in additional revenue, says Mark Nienhueser, advertising director at MPS. -
The ninth fellowship class of the Donald W. Reynolds Journalism Institute continues RJI’s commitment to nurturing and strengthening journalism’s service to citizens and their communities.
Donald W. Reynolds