• Newsrooms and native advertising: Why not?

    Newsrooms and native advertising: Why not?
    April 23, 2015

    As I begin to wind down my native advertising fellowship with the Donald W. Reynolds Journalism Institute (but by no means my blogging here), I’ve turned my attention to the ethics involved in creating a successful program at a newspaper.
  • In the new news ecosystem, getting paid requires asking, listening, personalizing, bundling

    Privacy, personalization and payment
    In the new news ecosystem, getting paid requires asking, listening, personalizing, bundling
    March 10, 2015

    When it comes to getting paid, who are news organizations competing with, and what can they do about it? First answer: They aren’t competing with each other. They are competing with all of the other things consumers spend information-access dollars on.