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After months of planning, writing obituaries and listening to their audience, Kristen Hare’s fellowship with the Tampa Bay Times is approaching something she’s really excited about — the launch of a weekly obituaries newsletter. -
We’re in the golden age of the email newsletter, and launching one is easy. But growing a newsletter, building an audience, and possibly turning the whole enterprise into a successful business, is unquestionably harder. -
Newsletters can take “the passionate people who are writing about news and tell you why you should care.” -
As the news around the coronavirus became overwhelming for readers but even journalists, the Missourian, like many newsrooms, rolled out a coronavirus newsletter in mid-March. -
At the Columbia Missourian, we tried — yet failed — to get a dramatic bump in newsletter subscriptions. Will our tactics work for you? -
If service journalism has a time to shine, it's during a crisis. When things are going wrong, people need good, specific information to deal with the situation. -
The rapid COVID-19 developments and the almost-immediate dissemination of often less-than reliable information on social media challenged the Columbia Missourian’s efforts to ensure people could easily access our accurate and reliable reporting. -
Developing an engaging voice remains one of the most underappreciated changes required for successful local digital transformation. -
As part of his RJI Student Innovation Fellowship with the Greeley Tribune, Quinn Ritzdorf was given the task to start and grow a paid subscription newsletter, The Playbook, that covered rural prep sports in Northern Colorado. -
As we ramp up for the release of our newsletter optimization tool, we wanted to share with you Crosscut’s own experience as a beta tester for an early version of the product.
Donald W. Reynolds