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At the Columbia Missourian, we tried — yet failed — to get a dramatic bump in newsletter subscriptions. Will our tactics work for you? -
If service journalism has a time to shine, it's during a crisis. When things are going wrong, people need good, specific information to deal with the situation. -
The rapid COVID-19 developments and the almost-immediate dissemination of often less-than reliable information on social media challenged the Columbia Missourian’s efforts to ensure people could easily access our accurate and reliable reporting. -
Developing an engaging voice remains one of the most underappreciated changes required for successful local digital transformation. -
As part of his RJI Student Innovation Fellowship with the Greeley Tribune, Quinn Ritzdorf was given the task to start and grow a paid subscription newsletter, The Playbook, that covered rural prep sports in Northern Colorado. -
As we ramp up for the release of our newsletter optimization tool, we wanted to share with you Crosscut’s own experience as a beta tester for an early version of the product. -
In a head-to-head experiment, e-newsletter content chosen by the reader outperformed e-newsletter content selected by an editor. -
With no silver bullet or obvious funding solution for the future of journalism, our eyes are glued to the horizon for the next great idea. But what if some of those ideas aren’t on the horizon, but right in front of us? -
Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them?
Donald W. Reynolds