• After 7 months reporting, a surprise discovery – Obits are evergreen

    RJI Fellows Class of 2020–2021
    After 7 months reporting, a surprise discovery – Obits are evergreen
    February 4, 2021

    Recently, Kristen Hare sat down with the Tampa Bay Times’ analytics tool, Parse.ly, to see what she could learn from seven months of obituary reporting. She found something she did not expect.
  • Launching a newsletter and thinking about analytics

    RJI Fellows Class of 2020–2021
    Launching a newsletter and thinking about analytics
    January 26, 2021

    When Kristen Hare launched her obits newsletter, How They Lived, on December 8, she had one big concern: Would anyone read it?
  • How an idea about local obits became a newsletter

    RJI Fellows Class of 2020–2021
    How an idea about local obits became a newsletter
    December 21, 2020

    A few years ago, Kristen Hare had an idea. She wondered if local, reported obituaries could help local newsrooms build subscribers, and therefore help support the business itself while connecting them with their communities.
  • Lessons from a viral obituary

    RJI Fellows Class of 2020–2021
    Lessons from a viral obituary
    September 4, 2020

    Understanding the answers will help us learn if feature obituaries can drive readership and build revenue through subscriptions.
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