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Recently, Kristen Hare sat down with the Tampa Bay Times’ analytics tool, Parse.ly, to see what she could learn from seven months of obituary reporting. She found something she did not expect. -
When Kristen Hare launched her obits newsletter, How They Lived, on December 8, she had one big concern: Would anyone read it? -
A few years ago, Kristen Hare had an idea. She wondered if local, reported obituaries could help local newsrooms build subscribers, and therefore help support the business itself while connecting them with their communities. -
Understanding the answers will help us learn if feature obituaries can drive readership and build revenue through subscriptions.