Tags: Pay Model | RJI

Missouri School of Journalism

New research indicates tight meters have won the pay model war for news websites
May 10, 2018
When newspapers first went online, the generally accepted wisdom of the time was that their content had to be free. It was argued that “free” was necessary to attract eyeballs, and that’s what the advertising model required: LOTS of eyeballs.

Challenge Accepted

Donald W. Reynolds
Journalism Institute
Administrative Offices, Suite 300
Columbia, MO 65211
573-884-9121 | Fax: 573-884-3824
rji@rjionline.org

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