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Should publishers communicate content limits to their audiences? The question becomes more pressing as the products that manage paywalls become sophisticated enough to make predictions about who likely subscribers are. -
When newspapers first went online, the generally accepted wisdom of the time was that their content had to be free. It was argued that “free” was necessary to attract eyeballs, and that’s what the advertising model required: LOTS of eyeballs. -
In the news this week, the Winter Olympics have seen lower TV ratings as expected, but NBC has made a big push into live-streaming and digital platforms to keep young people involved. -
Are online paywalls generating significant revenue? And what happens when computers write news stories?... -
The reason I don’t see this as having anything to do with a paywall or subscription is that there really isn’t a wall and the user isn’t paying. -
For a very long time I really wasn’t a fan of paywalls. I felt that people expected content on the Internet to be free, and if hyperlocal and regional news sites began charging, the audience would go somewhere else.
Donald W. Reynolds