• Newsletter optimizer Opt In allows newsrooms to improve newsletters or create one from scratch

    Why send newsletters?
    Newsletter optimizer Opt In allows newsrooms to improve newsletters or create one from scratch
    June 5, 2017

    After more than a year of research, Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, is thrilled to announce the release of our much-anticipated digital tool: Opt In, the newsletter optimizer.
  • Why send a newsletter at all?

    Why send newsletters?
    Why send a newsletter at all?
    January 10, 2017

    E-newsletters have become a primary engagement, dissemination and revenue-generating tool for modern newsrooms. It’s easy to see why. What’s harder to see is the “why not,” though it’s equally important.