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COVID-19 accelerated what we’ve known for some time: Newsrooms cannot rely on advertising. Now more than ever newsrooms need to grow reader revenue — soliciting direct support from their readers. -
In the news this week, Facebook fires its news editors and puts the algorithm in charge. (You can guess how that turned out: not very well!) -
Banks do it. Airlines do it. Phone companies do it. Why shouldn’t news organizations do it, too? What they do is share users. And they do so because it’s convenient for their customers. -
How can newsrooms turn social media fragments into community journalism? And are you thinking enough like a startup?... -
Which future trends are likely to affect your newsroom? And what are consumer brands doing that newsrooms could learn from... -
One of the biggest challenges facing news organizations is how to re-establish relevancy in their legacy news organizations for contemporary audiences. Of particular concern is how technology is changing the way people think and interact in life.
Donald W. Reynolds