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Panelists address how newsrooms can navigate the ethical and financial concerns of dropping paywalls and maintaining revenue during the COVID-19 pandemic -
The Colorado Sun shares their multiple revenue streams, lessons learned and where they're headed next. -
Ebony Reed of the Reynolds Journalism Institute at the Missouri School of Journalism gave a rapid-fire presentation Friday at the LION Summit about “why, rather than being intimidated, journalists should feel uniquely suited to sell advertising.” -
One of the emerging content plays taking root is the “contributor model.” Low-cost, highly targeted, and leveraging the power of influencers and thought leaders, this content thrives on sites ranging from Inc. to Forbes to CNBC and beyond. -
While some content streams seem saturated and almost impervious to new players, other content streams are rich and ripe for expansion and even monetization. -
Pay models are evolving as more and more testing indicates users are interested in paying for valuable, relevant content that fits within their framework of consent. -
While much of content is built around per-use, micropayments and subscriptions, there are other pots of potential revenue that lie outside of what journalists may presently be considering. -
While traditional platforms and channels still make up the bulwark of monetization streams for the “old guard” in media, many are seeking new, alternative revenue streams, some of while fall well outside of traditional journalism. -
While not new, membership models and nonprofit news consortia and strategies are an emergent theme, as news organizations leverage their connections and synergistic alliances to create both cost-savings and cost-enhancements. -
On Oct. 12, 2017, Ken Doctor of Newsonomics delivered the keynote address at Revenue Models that Work at the Reynolds Journalism Institute at the Missouri School of Journalism.
Donald W. Reynolds