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It can be a challenge for newsrooms to set aside time and resources to craft an effective newsletter. That’s where the free tool Opt In can help. -
This free online tool aims to help publishers address the challenges of newsletter production and maintenance -
So you heard that email newsletters are the hot new trend for news organizations looking to reach highly engaged audiences and now you’re thinking of starting one in your newsroom. But where should you start? -
After more than a year of research, Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, is thrilled to announce the release of our much-anticipated digital tool: Opt In, the newsletter optimizer. -
When it comes to newsletters, the meat of your product should be the content of the email. However, after launching a brand-new letter or reviving an old one, it’s critical that newsrooms make a concentrated push for sign-ups. -
As we ramp up for the release of our newsletter optimization tool, we wanted to share with you Crosscut’s own experience as a beta tester for an early version of the product. -
With no silver bullet or obvious funding solution for the future of journalism, our eyes are glued to the horizon for the next great idea. But what if some of those ideas aren’t on the horizon, but right in front of us? -
Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them? -
Being data-driven is as much a habit as it is a business model, and collecting data you don’t use isn’t just bad business sense, it’s also bad for morale. -
Like many modern freelancers, you may find journalist Ann Friedman in a range of publications. Yet many readers are more interested in following a writer they trust or enjoy than a publication.
Donald W. Reynolds