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Five Missouri School of Journalism seniors will help advance new storytelling initiatives and business practices at leading news organizations as the latest group of RJI Student Innovation Fellows. -
When newspapers first went online, the generally accepted wisdom of the time was that their content had to be free. It was argued that “free” was necessary to attract eyeballs, and that’s what the advertising model required: LOTS of eyeballs. -
Audrey Carlsen is one of two news apps developers in the newsroom at The Seattle Times. Carlsen has held the position for a year and a half. Before the two developers were hired, someone from the IT department would work on news apps development. -
The Seattle Times is constantly testing and measuring new strategies, marketing initiatives, content, and audience engagement. There’s an almost insatiable desire to explore new options and opportunities. -
The Seattle Times has been challenging itself about as long as anyone else. Brian Steffens dropped in for a chat with David Pelter, vice president of product development and management. -
Researchers at RJI have developed an experimental research method, the pricing optimizer, and are testing the tool in a partnership with The Seattle Times. -
I recently traveled to Seattle with my Changing Media Business Class. We toured several media groups and met with journalists there. Here’s what we were up to. -
In early 2012, just about a year ago, we invited a half-dozen people with a range of unique roles in the news production mix, to identify the most crucial challenges facing publishers at that moment in time. -
The vice presidential debates drew 3.5 million Tweets Oct. 11 from across the nation in 90-minutes, largely reacting to candidates’ heated exchanges and sparring more than specific domestic or foreign issues. -
Pivot Point Chicago: Why we gathered, what we did, and what should happen next.
Donald W. Reynolds