• Seniors more likely to read news on tablets, size appeals to all ages for leisure use

    2014 RJI Mobile Media Research Report
    Seniors more likely to read news on tablets, size appeals to all ages for leisure use
    July 17, 2014

    Both tablets and smartphones are used by a majority of owners for keeping up with the news, but tablets are used for news by a much higher percentage of owners aged 55 or older than by those aged 18-34.
  • Seniors hold key to future growth for mobile media

    2014 RJI Mobile Media Research Report
    Seniors hold key to future growth for mobile media
    May 6, 2014

    While the percentage of U.S. adults who use smartphones and/or tablets continues to grow, the use of mobile media by people aged 55 or older, who now represent more than 60 percent of non-users, will be a critical factor in future growth according to the latest Donald W. Reynolds Journalism Institute (RJI) mobile media poll.