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Smartphone owners who also have tablets are much more likely to use their smartphones for consuming news organization content than those who do not have tablets, according to the latest mobile media survey from RJI. -
Both tablets and smartphones are used by a majority of owners for keeping up with the news, but tablets are used for news by a much higher percentage of owners aged 55 or older than by those aged 18-34. -
The pairing of large tablets with smartphones has important implications for news organizations. Nearly 9 in 10 large tablet owners also use smartphones according to the latest mobile media survey from RJI. Only 4 in 10 smartphone owners said they also used large tablets. -
More than half of U.S. households now have tablets and three-quarters have smartphones according to the latest Reynolds Journalism Institute (RJI) mobile media poll. -
More than half of all smartphone and tablet news consumers questioned by RJI in 2013 indicated that they had watched videos within news websites or apps during the week prior to taking the survey. -
The percent of all smartphone and/or tablet users who indicated that they had downloaded at least one news app jumped from about 30 percent in Q1 2012 to nearly 60 percent in Q1 2013. -
In the three years since Steve Jobs introduced the Apple iPad, at least one-third of U.S. adults has acquired media tablets, according to the results of our 2013 survey. -
While many people have wished for one mobile media device that would do everything and satisfy everyone, their wish is unlikely to be realized. The trend clearly is toward owning multiple mobile devices and using them in different ways. -
For news organizations, the Apple iPad and comparable large media tablets appear to be well on their way to becoming a viable alternative to printing presses, televisions and radios. -
According to our findings, two-thirds of U.S. adults used at least one mobile media device in their daily lives during the first quarter of 2012. Smartphones and large media tablets are now the preferred mobile media devices.
Donald W. Reynolds