• Why the email newsletter is 2020’s MVP format

    What’s Working
    Why the email newsletter is 2020’s MVP format
    July 7, 2020

    If, back in 2015, you had to choose a single format to be the centerpiece of a successful digital media strategy, chances are you wouldn't have picked email. But the email newsletter has become exactly that for many news organizations.
  • Top 5 best newsletter pop-ups

    Why send newsletters?
    Top 5 best newsletter pop-ups
    May 2, 2017

    When it comes to newsletters, the meat of your product should be the content of the email. However, after launching a brand-new letter or reviving an old one, it’s critical that newsrooms make a concentrated push for sign-ups.
  • Tracy Clark’s take on 5 email news digests in the market today

    Tracy Clark’s take on 5 email news digests in the market today
    July 30, 2015

    Recently I wrote about 15 different mobile app news aggregators in the market today. There are many that just offer an email newsletter. There are pros and cons to delivering customized news by email or app, or both.
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