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The email newsletter in 2017 is a core product for national newspapers, digital media brands, platforms, and local news because it’s simply the best available channel to directly reach users on a daily basis. -
In a head-to-head experiment, e-newsletter content chosen by the reader outperformed e-newsletter content selected by an editor. -
For newspaper publishers across the country, striking gold in the digital realm in 2017 means so much more than just a slick new website or improved page views. -
I have always believed that content personalization is superior to non-personalized experiences. That’s why I’m thrilled that initial data from our customized news email pilot supports my hypothesis. -
One of the reasons I built my online news aggregation platform Reportory two years ago was my great frustration in paying for multiple, nonpersonalized (neither the content nor the ads) wasteful print newspapers and news magazines. -
The Apple News app hadn’t launched when I first profiled 15 other news apps over the summer, so I wanted to closely examine the app now to see if the reality of the app lived up to its expectations. Unfortunately it did not. -
Over the summer, Tracy Clark found herself needing to pivot. When she started working on her a la carte customized news platform in January 2014, she didn’t know Yahoo, at the same time, was planting the seeds for what would become Yahoo News Digest. -
Recently I wrote about 15 different mobile app news aggregators in the market today. There are many that just offer an email newsletter. There are pros and cons to delivering customized news by email or app, or both. -
In the past five years about 20 serious players have emerged filling niche areas of this market. Here is part 3 of Tracy Clark's take on 15 news aggregation apps in the market today. -
In the past five years about 20 serious players have emerged filling niche areas of this market. Here is part 2 of Tracy Clark's take on 15 news aggregation apps in the market today.
Donald W. Reynolds