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While we’ve been chasing that adulation and virality, social has been chipping away at the core of what journalism has spent decades building. -
What do we know about how trust and sharing on social media work? We know people trust their own friends and families. They trust people who are already trusted by people they trust — much more than they trust brands. -
Know who you are, know who your audience is and practice consistent, real interactions between the two parties. And those interactions need to involve listening, reflecting back what you hear and responding. -
Journalists are good at helping the community get to know itself, but we don’t talk much about what we wish the community knew about us. -
How do news consumers decide what information to trust, and how can journalists teach users to be smarter consumers and sharers? -
Three U.S. newspaper trade groups and the Donald W. Reynolds Journalism Institute are teaming up to seed ideas and a possible solution to how news and other information can be managed and sold online.
Donald W. Reynolds