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The Potter Digital Ambassadors program recently paired five college journalism students with rural Missouri newspapers to help implement multimedia and social media strategies. -
Walt Potter has been visiting and talking with community publishers on “Listening Tours” since 2015, and he has found Facebook to be a major concern and sometimes a major ally to papers in rural areas. -
For a century, the Culpeper Star-Exponent — whose predecessors date to 1881 — served a small community that changed relatively little. Today, the newspaper is dealing with rapid change in its central Virginia market. -
A recent issue of Nuevas Raices, the Harrisonburg, Virginia, weekly newspaper that serves Hispanic readers in the Old Dominion, had just one small coupon ad. “We don’t trust them,” explains owner Fernando Gamboa. -
The Columbia Missourian is making money from its online readers and it's not using a paywall to do it. Instead, the newspaper is using Google Consumer Surveys. -
Walter B. “Walt” Potter Jr., a retired newspaper publisher who works with the University of Missouri School of Journalism’s Donald W. Reynolds Journalism Institute, will tour community newspapers again this spring. -
Walter B. “Walt” Potter Jr. is a retired newspaper executive who has committed significant time and resources to the cause of community newspapers. -
As an old hand in print newspapers, I was struck by the contrast between the often days-long reporting process I remember and the instantaneous production I strived for during the tour (I posted to Facebook and Twitter). -
In 1987, I took over my family’s twice-weekly newspaper, which made me pay even more attention to stories about community journalism. One author didn’t think much of small-town newspapers. He dismissed them as “mere community bulletin boards.” I concluded -
Last year, the Southeast Missourian was named the second-best daily newspaper with a circulation under 30,000 in North America.
Donald W. Reynolds