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In 2021, the media platform with the highest weekly reach in the United States is audio. Data published last month by Nielsen revealed that radio reaches 88% of U.S. adults each week, ahead of smartphone apps (85%) and TV (80%). -
Utopian or dystopian? When it comes to artificial intelligence and machine learning, how journalists view the technology, and how willing they are to delve into the many layers it can empower, is the secret sauce in creating a better workplace. -
Artificial intelligence poses a number of threats and opportunities to the news industry. News outlets such as Bloomberg and The Washington Post have used robots to help produce content. But some journalists fear robots might replace them. -
RJI Innovation Series March 18–19 speakers -
Digital advertising isn’t new. The first banner ad dates back to 1994 when AT&T placed one on Wired’s website. -
This week on the MediaShift podcast, Mark speaks with Monica Guzman, Nieman Fellow and media columnist, about what engagement should really mean. -
The news customization market is still very early and fragmented yet extremely promising. Here is Tracy Clark's take on 15 news aggregation apps in the market today. -
Why are social shares more important than page views? And how did online quizzes take off?
Donald W. Reynolds