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Launched in June as a project of the Reynolds Journalism Institute (and headed up by 2014-15 Reynolds Fellow Dan Archer), Empathetic Media is an ambitious visual news consultancy that aims not only to design content for the Oculus Rift, but to be a “one-stop visual journalism shop,” where news editors can go when they want to take traditional text-based stories and turn them into fully immersive journalism experiences, including news story animation, interactive comics, and bringing boring old data and statistics to life with graphics you actually want to look at. An Oculus-based prototype of the Ferguson shooting was showcased at this year’s Online News Association’s annual conference, but Empathetic also has plans to provide news outlets with things like interactive documentaries, especially for news orgs that don’t have the cash or staff to do it themselves. They’re currently soliciting collaborations.

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