Jaci Smith

Jaci Smith, managing editor of the Faribult Daily News, is the project leader for APG of Southern Minnesota’s 2014-2015 institutional fellowship at the Donald W. Reynolds Journalism Institute. Her goal: create a native advertising model that can be implemented easily and successfully by smaller community papers.

As of January, she’s half way through the fellowship and she’s scored several successes in Southern Minnesota. This resource page (an ongoing work in progress) is a compilation of blog posts and samples, plus templates and guidelines so you can launch a native advertising program now.

Key Executives Mega-Conference 2015 presentation

Examples of native advertising


Flowers online

10 ways ordering flowers online can go horribly wrong

Infographic for a local florist.

Roof inspection

The anatomy of a roof: how to inspect yours

Infographic for a local roofer.


Over 50?

Over 50? Now is the time for a legal game plan

Story for lawyer who specializes in elder law.

Golden rule

Richard Carlander's Golden Rule: Treat others how you like to be treated

Profile for a local bank.

Special section

Special section

Rice County Fall Home 2014

Print special section.

Slide shows

What’s in your water?

What’s in your water?

Slideshow for local nonprofit.

Remember any of these, Northfielders?

Remember any of these, Northfielders?

Slideshow for local grocer.

Guidelines and templates



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